Webinar with Jane Mark & Phil Basten
Marketing is a little like making a stew...
* You need the right ingredients.
* You need to
add the right spices in the right proportion and...
of all you need to have realistic expectations.
take a look at 3 of the more popular types of marketing - Lists,
Social Media, and Automated Systems, and see if we can blend
them into a tasty meal.
Lists and how to use them...
When I sent out the notice for this webinar I ended the
notice in a certain way.
Here is what my PS said...
PS: Join these sites before the webinar so you will be
familiar with what we will talk about and some of the terms we
of these sites can be joined for free.
Grow that list...
No matter what you are promoting and whatever
tool you are using, your primary goal should be to get the reader
on your list.
In the marketing world,
the value of a list is calculated as follows.
each list member is worth 1.00 per member per month.
So if you have
a list of 5000, you can expect to make an average of $5,000 per
month. 10,000 members should give you $10,000 per month and so on.
you are using solo ad mailers to promote a site, do not promote
a site directly or only promote that site if it has a list you
If you promote a website directly you have one
chance to make a sale and your dollar spend is gone. If you
promote a capture page or website that has a way to capture the
email address of your visitors and you have access to them, you
have 5-20 times to tell your story and close the sale.
Example. If you promote Sokule,
you are building a list that you can reach by email. Same
But if you are
mailing to an excellent list like List Joe, you would want to
send your readers to a capture page that leads to an
auto-responder like Aweber or
Getresponse or a list building site
like Sokule or
Yakamore and then you get to
email them over and over again about your actual offer.
To be truly successful gear ALL of your marketing towards
increasing your list.
Social Media Marketing and how to
Tread gently, soft sell. Sell
yourself not a product. Sell your experience. Sell your
People do not spend time on social media
sites to read ads. They are looking for a way to connect with
others, chat about their lives, and feel like they are part of a
Example of a bad Social Media Post...
I just found a great site where you can pocket oodles of
money daily. http://dailyoodles.com
Example of a
I am an experienced marketer. I make money
online everyday. If you would like my help for free, please
join my group discussions on Making Money Online at -
Example of a good post...
I woke up this morning to a
beautiful sunrise, a delicious hot coffee, a purring cat called
Winnie the Pooh, and notifications of sales I made while I was
asleep in my inbox. If you'd like to know what I do and how I do
it mosey on over to my secret sauce marketing group and join us.
My advice is free and i promise not to bite. - http://secretsaucemarketinggroup.com
Every day I watch the posts at
Yakamore and frankly most of them are junk. You will not get
anywhere with Social media posts if you keep posting ads or
junk. People will not read or respond to them and they will
block you. If you are mailing to them, they will delete the
email and pay no attention in the future.
People go to
social media sites to connect with others, not read ads.
Make those connections first and then you can share what
you do later.
Yakamore is a good place to
practice your posts before you shoot them out to 86 social media
sites over at Sokule.
You should automate as much
of your marketing as you can.
It leaves you
time to compose good ads, write articles or, think about the
next steps in your business.
Lets look at the
Many of our customers are promoting their
affiliate link for World Light Funding.
That may give you
a modest result. If you were to write an article on World Light
Funding and use the unique link for that article in
KulePing, you may find that
you will get much better results. You can change the content of
that article in small ways and continuously generate new
You can do this at Sokule too...
So if you are using submitters of any kind try to use
something you can change and add content to. That is what the
search engines are looking for. Give it to them.
the unique URLs that are generated when you write articles. You
can use these in your submissions to get a better response.
If you can't write articles to save you life you can get
them done cheaply at...
So if you are using
Kuleping, programs designed to
automate part of your marketing just keep in mind - they are not
a substitute for list building, email and article marketing.
How long does it take to
build a list?
Ask Steph he is taking a year long
challenge to build a list of 5000 and make $5000 per month.
What kind of results will I get from Social Media
If you post things that are interesting,
informative, entertaining, and you include a link so your
readers can join your list, you can increase your results
dramatically. If you post junk, you will get almost nothing. As
they say garbage in, garbage out.
If you could automate everything in life you could just sit
on your tush and do nothing.
Hate to burst your fantasy
bubble but that is not the way life works.
KulePing are designed to give
your sites a boost. They can result in high quality traffic
but the sales and signups are still up to you. You can have the
best quality traffic in the world but if the site you are
promoting doesn't match your titles, descriptions and keywords
you aren't going to make sales. When they visit your website
people expect to find what they see in your promotions.
Free is a 4 letter
make money online if the only thing you do is to join sites
free, enter a few ads which no one reads and call it a day.
As we say in New York... Forget about it.
wasting your time.
Of course, if you have an abundance
of time on your hands you are more than welcome to do that. For
most of us there aren't enough hours in a day.
Do not be
afraid to upgrade your accounts.
If you want to eat well
you have to pay for the meal. No such thing as a free lunch.
First, grow a list and focus on building that list like a
laser. It can be an auto-responder like
It can be a site that grows a list for you like
Take a paper and
pencil and decide how much you can spend on advertising each
month and start buying it. In the advertising industry the
average spend for a business is 10% of annual revenue.
Your first choice should be contact mailers.
* Social Media
sites that pay you should come next.
* Automation should come
Instead of just buying traffic, set it up so you
get some each month forever.
Always, always maximize your
commissions before you promote any site.
highest membership you can possibly afford at a site. You are
putting in the time and the money to promote, make sure you are
earning the highest commission possible.
When you are a
free member of a site, chances are you may earn 10-15% per cent
on commissions. That is hardly worth the effort of promoting the
site. If you really like the site and want to promote, upgrade
to the highest level you can manage, earn at least 30%
commissions and tell others what you like about the site.
Marketing is not brain surgery. Most of it is simply common
List Joe - http://listjoe.com/
All Your Lists in One Place -
Auto-responders to grow your list...
Aweber - http://www.aweber.com/
Get Response -
Use Fiverr to
increase your fans and friends and help you market more
effectively - Uncover the best Fiverr Gigs easily -
A Bakers Dozen+ at Yakamore
Upgrade to a Business Yearly
Account for $197.00 at
Yakamore and get an extra
2 months absolutely free. That's
14 months in all.
Business Account allows you
* Post up to 500
you a list on auto pilot
Email that list every 7 Days
* Ping the weblogs with every
Yakamore to Sokule and
* Auto Welcome
* Earn higher
Commissions and have your
promotions work for you
once a year and advertise all
* Earn Yakens
(credits) with every sign up
* Display your
website & location map next to
There are strictly
limited memberships available at
the current prices. The prices
you see now will rise when
Yakamore launches so you can
save big time when you lock in
your position now.
Signup here free and take
advantage of the Business Offer
when you see it, or login and
upgrade an existing account
Or upgrade to a
Membership, pay one time only,
no monthly fees, and get your
business positioned in the most
business friendly social site on
strictly limited memberships
available at the current prices.
The prices you see now will rise
Yakamore launches so you can
save big time when you lock in
your position now.
will also double the Sokens
(credits) bonus you get with
your executive membership (10
million sokens to 20 million
sokens. That's an additional
value of $12,700.00)
Signup here free and
take advantage of the Executive
Offer when you see it, or login
an upgrade an existing account